Company Profile
Building green functional materials from non-metallic mineral processing
Fenghong started from refined bentonite and has expanded into high-performance material systems including lithium hectorite, boehmite, hydrotalcite, and polyamide wax for coatings, adhesives, new energy, personal care, and related applications.
Zhejiang Fenghong New Materials Co., Ltd. was established as a joint-stock company in 2008. Its predecessor, Zhejiang Fenghong Clay Chemical Co., Ltd., was formed in 1996. The bentonite business can be traced back to Anji County No.1 Bentonite Mine in 1978, spanning nearly half a century. Headquartered in Anji, Zhejiang, the company integrates R&D, scaled manufacturing, and domestic and international sales in non-metallic mineral deep processing.
From early bentonite products, Fenghong has expanded into high-performance materials including lithium hectorite, boehmite, hydrotalcite, and polyamide wax. Under the Fenghong, Huate, Jingyi, and Clay brands, the portfolio covers more than ten series and over three hundred products for coatings, inks, oilfield drilling, engineering plastics, biomedicine, new energy, and environmental applications.
Enterprise Capabilities
Enterprise capabilities for long-term cooperation
When customers select a material supplier, they look beyond a single product. Manufacturing stability, R&D capability, quality systems, brand continuity, and service response all matter.
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Scaled Manufacturing Base
Three production bases support continuity from sample evaluation to scaled delivery.
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R&D and Application Support
Technical service capability continues to grow around material performance, formulation optimization, and testing validation.
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Quality and Credentials
Industry experience, certifications, awards, and customer cooperation strengthen stable delivery.
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Multi-Brand Collaboration
Fenghong, Huate, Jingyi, and related brands cover differentiated market needs and application scenarios.
Mission & Vision
Mission & Vision
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01
Vision
Green and healthy life provider based on bentonite
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02
Mission
To achieve fruitful careers and rainbow-like lives while practicing industrial patriotism.
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03
Corporate Spirit
Ideal, Passion, Sensitivity, Action
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04
Core Philosophy
"Zheng": The foundation of corporate culture construction is authenticity. "Qi": The core of corporate culture construction is innovation. "Wu": The highest realm of corporate culture construction is non-action
Awards & Certificates
Awards & Certificates
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High-Tech Enterprise
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Manufacturing Single Champion Demonstration Enterprise
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Little Giant Enterprise
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Postdoctoral Research Station
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High-Tech Enterprise
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State Science and Technology Progress Second Class Award
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Huzhou '365' Excellent Innovation Team
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Economic Survey Designated Enterprise
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Huzhou Harmonious Labor Relations Enterprise
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Zhejiang Famous Trademark
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Zhejiang High-Tech Enterprise
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Provincial High-Tech Enterprise R&D Center
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Huzhou Key Backbone Enterprise
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Zhejiang Famous Trademark
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Huzhou Harmonious Labor Relations Enterprise
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Zhejiang Well-Known Trade Name
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Excellent Supplier
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Top 10 Coating Raw Material Suppliers in Guangdong
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Top 10 Technology Innovation Enterprise
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Transformation and Innovation Award
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Top 10 Coating Raw Material Suppliers in Guangdong
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Government Quality Award
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Patriotic Military Support Model Unit
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Advanced Enterprise Party Organization
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Model Trade Union Work Unit
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Chairperson Unit
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Level 3 Safety Production Standardization Enterprise
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Grade A Enterprise Safety Production Integrity Level
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Contract Credit Integrity Unit
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Enterprise Employee Culture Construction Model Unit
Our History
Our History
Fenghong's bentonite business can be traced back to Anji County No.1 Bentonite Mine in 1978. Since the predecessor company was established in 1996 and the joint-stock company was formed in 2008, development has continued to center on material foundations, manufacturing capability, and customer applications.
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1978
Anji County No.1 Bentonite Mine
Anji County No.1 Bentonite Mine was established, marking the start of the bentonite business.
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1996
Predecessor Company Formed
Zhejiang Fenghong Clay Chemical Co., Ltd. was established as the predecessor company.
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2002
Company Restructuring
The company was restructured from a state-owned collective enterprise into a private enterprise.
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2008
Joint-Stock Company Established
After shareholding reform, Zhejiang Fenghong New Material Co., Ltd. was newly established.
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2012
Merger and Restructuring
Zhejiang Huate New Material Co., Ltd. joined through merger and restructuring to form the new Fenghong.
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2023
IPO Process Started
The company was listed by the Ministry of Industry and Information Technology among the first specialized and sophisticated "Little Giant" enterprises and manufacturing single champion demonstration enterprises, and formally started its IPO process.
Global Development
Global Presence
Fenghong continues to develop domestic and international markets, providing stable products and application support through technology investment, scaled production, and service networks.
Fenghong operates production bases in Anji, Zhejiang and Jianping, Liaoning, with annual capacity of about 50,000 tons of organic bentonite and 20,000 tons of inorganic bentonite. Products are sold across 28 provinces and municipalities in China and exported to more than 50 countries and regions in Southeast Asia, Europe, the Americas, and the Middle East. The company is a drafting unit for China's bentonite national standards and serves as chair unit of the Bentonite Committee of the China Non-Metallic Minerals Association.
- Anji HQ, Zhejiang
- Jianping Base, Liaoning
- Shanghai
- Hangzhou
Customers and Partners
Brand Portfolio
Company Brands
The Fenghong and Huate brands have long focused on organic bentonite markets, building technical depth and customer relationships. In 2011, their shareholders decided to combine operations under a complementary, collaborative strategy. Building on each brand's history, the company adopted a multi-brand model—Fenghong, Huate, Jingyi, and Clay—to serve different customer groups and application scenarios.
The four brands are both independent and complementary in market positioning and product-line layout. Core bases including Fenghong Tangpu, Huate Gaoyu, and Jingyi Northern factories support continuous supply, with annual capacity of about 50,000 tons of organic bentonite and 5,000 tons of lithium hectorite. The company continues a multi-brand, differentiated, high-quality strategy with stable capacity and flexible supply.
